A new year means new collections in fashion and new trends in the beauty industry. If you want to stay updated and in-style, here are the top beauty trends for 2018 that you should keep an eye out for:
Global warming is felt everywhere. We’ve had the coldest winter and the hottest summer in the past year, so it’s no surprise that people are becoming more conscious of the products that they use and how these products impact the planet. This year, you’ll see more brands joining the bandwagon. Environmentally-friendly beauty products that are cruelty-free and are packaged with recyclable materials will be a trend in 2018. Brands that are socially-responsible have also taken the initiative to expand products in order to seem more appealing to a wider demographic. Products like those that contain hydroquinone for treating hyperpigmentation and similar serums have expanded their markets while being sustainable as well.
The women’s march and the pride parade are popular topics of conversation in the last year. These movements have raised awareness on the importance of inclusivity, and the beauty industry has heard the message: Equality. Because of this, gender-neutral beauty products, from fragrances to bath products, makeup to skincare, will be a trend this year. Brands and manufacturers will embrace inclusivity and equality as marketing tools to promote their new products.
Speaking of keeping an eye out, is it possible to match your eyes with your clothes the way you would with your shoes? Yes! After all, your eyes are also an accessory. Didn’t you know? When you meet new people, your eyes are the first things they notice. So, if you want to make a great first impression, coloured lenses will help you complete the perfect look.
If there are two things that Millennials collectively agree on, they’re these: 1) Life is busy and 2) travelling is life. These two things may not necessarily go together—in fact, if you have a busy lifestyle, this may mean that you barely have the time to travel. But the nuances don’t matter. What matters is that everyone is always rushing and on-the-go, which is why all-in-one kits will be popular this year. Anyone who loves makeup needs a kit that has all their favourite products in it. A blush, contour, highlight kit? Yes! What about a lipstick and liner kit? Absolutely! Wouldn’t it be a dream if a brand comes up with a kit that you can use to do a full face of makeup too? These kits will make traveling and the everyday rush and hustle easier. Just pick them up and go!
Glitter eyes, glitter lips, glitter on your cheeks for that stunning highlight. Glitter everywhere! If you haven’t gotten it already, glitter will also be a trend this year. You’ll love eyelids that pop when the light hits them. Lips that look extra luscious from a glittery gloss will make you extra kissable. A little shimmer on your cheekbones, nose bridge, chin, and shoulders will give you skin that glows. If you want to be on trend, make sure to get yourself some glittered products.
The beauty industry is always changing, so make sure that you catch up and stock up on these new beauty trends for 2018. After all, you wouldn’t want to be stuck in 2017, would you?